Send anything to Held
Upload a screenshot, photograph a notice, forward an email or record a voice note. No tidying up first.
Making the invisible load visible
Stop carrying the whole household in your head.
Childcare, kindy, primary, high school, appointments, bills. Held turns notices, emails, screenshots and voice notes into clear, approved actions — and shows who is carrying what.
Join the waitlistFree plan at launch
Family information arrives from everywhere.
- school newsletters
- group chats
- emails
- paper notices
- appointment letters
- sports apps
- invitations
- bills
- screenshots
- conversations
One person usually notices it, decides what it means, remembers the deadline, organises what is needed and checks that it happened. None of that work shows up anywhere. Shared calendars do not remove it — someone still has to read and enter everything.
Held begins before the calendar, and makes the invisible load visible.
How Held works
AI information extraction
Held finds the dates, times, locations, deadlines, costs, items to bring, forms to complete and people involved.
Review and approve
You see exactly what Held found before anything is added. Approve, edit or dismiss each item — you stay in control.
Assign and share
Hand a task to a partner, family member or caregiver. Everyone can see who is responsible, without asking for help.
Follow up unfinished tasks
Was the form returned? The invoice paid? The costume bought? Held checks, then sends a weekly family briefing.
A six-page newsletter, read for you.
A parent uploads the school newsletter. Held reads all six pages and returns only what matters to this family — then waits for approval before anything reaches the calendar.
I found four items relevant to your family:
- Book Week paradeFriday 21 August, 9.15 amCostume required
- Library books dueWednesday 19 AugustReminder
- Gold coin donationRequired FridayPayment
- Student-free dayMonday 24 AugustCalendar
Approve each item, add it to the household calendar, and assign the costume task.
How We Held It
The work nobody could see, finally on the page.
Because Held sees who noticed a thing, who was given it and who finished it, it can show the household something a calendar never could — the shape of the load. No blame, no scorekeeping. Just the truth, once a month.
This month, your household completed 86 things together.
- noticed or initiated by Sophie54%
- noticed or initiated by Daniel29%
- shared or automated17%
Example household — not real data
What Held noticed
- Sophie created every school-related task, even when another person completed it.
- Daniel handled most pickups once they were assigned.
- Nine delegated tasks required a follow-up.
A small shift for next month
Would you like school notices to be shared automatically, with responsibility alternating each week?
Yes, alternate weeklyNot right now
Most family apps ask you to organise it first.
Every other tool starts once you have already read the newsletter, understood it and decided what matters. That is the part that costs you.
Don't organise it. Send it to Held and let Held organise it for you.
Childcare, kindy, primary, high school — and everything in between.
- Childcare and kindy families juggling rosters and sign-in sheets
- Primary school forms, excursions and casual clothes days
- High school assessments, sport and part-time work
- Neurodivergent households
- Separated or blended families
- Parents with irregular work schedules
- Carers supporting children and ageing parents
- Anyone who is quietly holding all of it
Pricing
People are not paying for another calendar. They are paying for fewer missed deadlines, fewer arguments and less anxiety about forgetting.
Free
$0
Try it on one week of school notices.
- Limited uploads each month
- One adult account
- Basic date and task extraction
- Simple household list
Most families
Held Family
$99
per year, or $12.99 monthly
For the household that runs on one person's memory.
- Unlimited uploads
- Shared household account
- Task assignment
- Weekly family briefing
- Email forwarding
- Reminders, follow-up and calendar integration
Held Plus
$149
per year, or $19.99 monthly
For separated, blended or multi-carer households.
- Multiple households or caregivers
- Separated-parent coordination
- Recurring bills and renewals
- Document storage
- Household workload reporting
- Advanced reminders and automations
Questions families ask
How is this different from a shared calendar?
A calendar only holds what someone has already read, decided and typed in. That reading and deciding is the actual work. Held starts one step earlier — you send it the messy original, and it works out what needs to happen.
Will it add things to my calendar without asking?
Never. Held shows you what it found and nothing is added until you approve it. You can edit or dismiss any item.
Is this only for primary school families?
No. Childcare rosters, kindy sign-in sheets, high school assessment calendars, appointment letters, sport, bills and ageing-parent care all arrive the same messy way.
What happens to our family's information?
It stays your household's. Held is being built so documents and extracted items belong to your household only, and are never sold or used to advertise to you.
What does it cost?
There will be a free plan for light use. Held Family is $99 a year, or $12.99 a month. Waitlist households get early access pricing first.
Send it to Held. Let Held organise it.
We're opening early access to a small group of households. Leave your name and email and we'll be in touch — no spam, and you can leave any time.